Posts filed under ‘Social Marketing – Twitter’
By Steve Neseth – SVP Business Development – ShoppeSimple
Today, when you think of contacting friends, you think of Facebook. It’s by far the largest social media site as it approaches a billion worldwide users early next year. It’s currently growing at the rate of a completely new LinkedIn user base about every 4 weeks. And, earlier this year it surpassed Google as the most visited site!
Almost everyone is on Facebook so it’s tough to ignore it much longer for personal and also business use. Marketers can no longer avoid considering the commerce potential of this consumer community. Yet, there are still so many merchants who choose to stand on the Social Commerce sidelines while their competitors learn how to win in this space.
Enable more powerful Product Reviews in Facebook
When I shop online, I rely heavily on product reviews to make my buying decision. Granted, the reviews I reference on a website are posted by product users who are unknown to me, yet they are still very helpful. But their impact pales in comparison to reviews from people we know.
90% of online consumers trust recommendations from people they know; 70% trust opinions of unknown users. – Econsultancy, July 2009
One of the great things about Facebook for a merchant is that users on their Facebook merchant page can create their own personalized product reviews. These are product reviews generated by your Facebook friends so they’re even more powerful in helping make buying decisions.
When asked what sources “influence your decision to use or not use a particular company, brand or product” 71% claim reviews from family members or friends exert a “great deal” or “fair amount” of influence. – Harris Interactive, June 2010
To enable this capability, merchants must provide consumers instantaneous access to their friends while they are shopping on their site. This can be done by providing social sharing tools on the product detail page. When your Facebook connections are activated within your shopping session, you can now send individual messages requesting reviews from people you know and trust on specific products you’re thinking about buying. One- to-one communication is now underway between friends within Facebook as you consider your purchase. It’s as if the merchant enables you to ‘beam in’ your friends at will to join your “shopping trip” from wherever they are. And, a good word from a friend will always help to cement the sale.
Facebook Store Tips for Success
Here are ideas to consider in addition to Personalized Product Reviews that will increase your probability for Facebook store success:
- Consider only those Facebook Store platforms that link the consumer to your product detail page on your site when they want to place an order. As a merchant, you want to control the shopping experience and maintain check-out consistency whenever a consumer buys from you online. The only sure way to achieve this is to direct all ordering through your existing website checkout process.
- Facebook stores that feature targeted product offers are generally more successful at driving social commerce than stores that offer a fire hose of product. Focusing on Daily Deals, New Arrivals, Specials, Closeouts, Event specific product etc. will be more successful than featuring everything you already feature on your site.
- Look for a platform that enables you as a marketer to present your products in innovative product groupings on- the-fly to take advantage of special sales opportunities.
- Provide a way for consumers to share product offers on the top social media channels. Avoid providing too many options that confuse or frustrate the consumer. Giving them a choice between the most popular ones will do (Facebook, Twitter, My Home Pages, LinkedIn, and Google+)
- Enable the consumer to place relevant merchant Facebook Store(s) on their own consumer Facebook page so they can receive relevant product offers from merchants they like without ever leaving their Facebook page.
If you’ve been sitting on the fence thinking that Facebook is just a personal communications channel . . . think again. According to Justin R. Levy in his book, Facebook Marketing, “Social networks are the new way to communicate and market your brand. You can either choose to embrace it or watch your competition pass you as they figure it out.”
ShoppeSimple Facebook Stores drives new incremental business
ShoppeSimple makes it easy for merchants to create, publish and track relevant product offers to wherever their online consumers are. That includes Facebook stores. Typically, merchants are challenged by limited IT resources to add more online marketing programs that can generate additional sales. Because we require no internal IT to implement our program, the merchant is free to create, publish and track as many new relevant product offers as they want, at any time.
The ShoppeSimple program is permission-based where consumers can choose to receive specific products that are relevant to them. The results: consumers place orders of higher value, will buy with greater frequency and convert more readily.
Imagine that your business is not meeting plan and the IT queue is backed up for months. But you don’t stand still. Instead, you add a program to fill the sales gap because you have the tools to create a successful new sales opportunity when you need it most.
Ring in the New Year right and contact us about putting a Facebook store in place. There are no implementation costs. Your investment is limited to an affordable flat monthly subscription fee that is guaranteed to bring a positive return. Your store can be in place generating sales by mid January.
Additionally there are a limited number of New Year – New Customer Trial Offers available for the first to call us.
Call 612-963-3434 or email me at email@example.com.
Are You Being Forced to Sit On Your Hands?
Ecommerce Marketers should always be in a position to personalize and distribute relevant content to wherever their consumers are.
But, is your online marketing team handcuffed by legacy technology, stagnant web architecture and aging websites?
Do your IT handcuffs hold back your marketers from doing their jobs more effectively and driving the most revenue for your business?
If you might be suffering from the above…read on…this blog post is for you…
Ecommerce Marketers Unite!
ShoppeSimple can help you build your own Surround-Sound™ Social Business platform that enables you to engage with consumers more deeply creating significant opportunities for your business to grow.
We make it easy for marketers to create and distribute relevant content to wherever their consumers are. We enable your consumers to personalize the category content they want to receive. The relevancy and targeting of the ShoppeSimple program increases consumer engagement as proven by client-reported increases in average order values, frequency of ordering, higher conversion rates and new customers.
It’s a Game-Changer for Ecommerce Marketers
ShoppeFetch is at the core of what makes ShoppeSimple so different. The ShoppeFetch toolset provides marketers with the technical ability to quickly respond to the unique needs of targeted consumer groups on their own. They no longer need the IT department or Web Team to making things happen. This innovative IT SaaS solution provides new marketing horse power for your ecommerce team and total control over all marketing touch points to drive more sales.
With ShoppeFetch the marketer essentially “vacuums” all of the relevant data off their site (without the involvement of IT) and then based on their unique requirements repurposes this targeted data on branded landing pages created on-the-fly.
Our patent-pending, content creation and publishing engine writes once and distributes content everywhere with just one click. Imagine if your business could solve many of its user-experience, IT and web infrastructure issues quickly (in weeks not months), at such a low cost (monthly subscriptions start at $500) and without any implementation fees. Now it can!
ShoppeFetch also includes a proprietary analytical reporting package that provides relevant, dynamically generated data so you can drive your own analytical bus. Now, you can grow all of your online marketing channels in ways that may have seemed impossible in today’s business climate.
I welcome the opportunity to visit with you soon about driving new incremental revenue for your Holiday season. And, if you call us in the next week you can even be up and running before Thanksgiving! Just call me at 612-349-2740 or click here to email me and get started.
Turning Facebook Likes into Buyers…
- Are you placing emphasis around marketing on Facebook?
- Are you capturing a Facebook “Likes” database?
- To grow your Likes are you using email broadcasts, sweepstakes, couponing and free shipping promotions?
Is any of this working for you?
A study from Jive Software and Penn, Schoen & Berland found that 78% of executives thought a Social Business Strategy was important to the future success of their business. Most companies now recognize a well-crafted social media strategy and implementation plan is a vital part to their marketing mix.
eMarketer states that Social media and Facebook marketing has gained its place at the online marketing table. eMarketer estimates 80% of companies with at least 100 employees will use social networks for marketing this year, this is up from nearly three in four last year. By 2012, usage will be even greater, and, in turn, efforts are becoming more sophisticated.
For those of us who have been around the online marketing game long enough, capturing Facebook Likes reminds me of how we built an email database in the mid to late 90’s. Yes, I’m showing my age but Internet business cycles do repeat themselves. I am excited to see that lots of the Internet Top 500 merchants are working so hard to capture Facebook Likes; however, the critical follow up question is; “What are you doing to monetize these Likes?” The answers or blank stares indicated an obvious marketing disconnect. At current there’s market confusion on how to effectively monetize Facebook Likes. None of them had a solid plan to work with or implement.
What is the status of your Facebook marketing?
Time, money and effort have been spent to maintain your email database; therefore by establishing a Facebook Like database you open your business up to a brand new revenue channel. Wouldn’t you want to start developing a Facebook Likes database now rather than a year or more from now? Wouldn’t you want that revenue for your Holiday fourth quarter sales?
So let’s take a look at what merchants are currently doing to generate sales through Facebook Likes…
Most merchants today are simply creating an offer or promotion and then posting it on their Wall. This way the Likes can see those offers and can share them with their friends and family. Yup…pretty straight forward and a good start but here’s the rub?
There’s a significant challenge and hurdle to posting offers or promotions on the Facebook Wall of your consumer. It isn’t obvious but, Facebook users don’t necessarily want their Wall plastered with advertising posts from merchants that they’ve Liked.
Do you really want the Facebook Wall of your consumer to soon resemble their cluttered email inbox? If and when that happens just imagine how fast a consumer will unlike your page.
Facebook has made it easy for consumers to Like you; however, they’ve made it even easier for consumers to unlike your page.
At ShoppeSimple we enable your business to monetize Likes…
First let us build you a Facebook product store that delivers daily content right to your most engaged consumer. Why a product store on Facebook? There’s a segment of your customer file that wants to engage with your Brand on their Facebook page, they’ve done this by ‘liking’ you.
We can create and distribute your product content or work directly with you to run your own ShoppeSimple program. Your offers will be ‘delivered’ directly to where the consumer is. This passive, yet, direct connection to your consumer keeps your brand at top-of-mind awareness, which inevitably renders more sales.
Now, the next step is to invite your Facebook Likes to add your Brand Store to their individual Facebook page. Yes, that’s right your Facebook store can reside directly on the left rail of someone’s personal page. By gaining valuable real estate on a consumer’s personal page, your brand’s relationship with this consumer inevitably strengthens and your offers can be easily shared. This is the power of viral marketing! A very important point to make here is that all of the transactions happen on your site. Not on Facebook.
Just to repeat…every time you distribute content through your ShoppeSimple created Facebook Store it will be seen by your Likes. Your Likes can then share those offers with their friends & family.
By using ShoppeSimple’s web-based services you are in total control of what items are offered. We do this without the need for your IT department. This is much more immediate than sending a request to Marketing OR IT for new product promotions.
We welcome the opportunity to show you how you can easily turn your Facebook Likes into a new source of revenue.
For more information or a demonstration, please feel free to contact me at 612-349-2740 or via email.
PS. Please feel free to forward this email to a friend or colleague.
Social Echoes…ideas by Jeffery Giesener – CEO – ShoppeSimple
As Facebook (at 800 Million users) and Twitter (over 100 Million users) continues to grow at their exponential social pace the concern coming from merchants is that their website analytics are showing an increased level of defection from their websites to social and mobile platforms.
This is not a surprise and at ShoppeSimple we have been speaking about this issue for some time now. We have also been promulgating Surround-Sound Social Business™ solutions that drive social engagement and conversations horizontally through all of your marketing channels. Social shouldn’t be verticalized within your organization.
Social Space . . . The Innovator’s End Run
For those of you who have stayed tuned into my message you are in a unique position to capitalize on a first mover advantage essentially “Taking The Mike™” for your brand and own these social spaces before your competitor gets there. This is a case study in the classic disruptive innovation that Clayton Christenson speaks about in his definitive work called The Innovators Dilemma. In his book, he describes many cases where companies have used technology to do an end run around their bigger, more entrenched competitors. These social spaces now make it possible for you to step up and make this happen for your brand.
For others who continue to be skeptical about social media, now is not the time to ignore that your consumers are already buying in these social spaces. We continue to see these social monetization results every day.
Social spaces are here to stay and make no mistake that your consumer is driving their bus around these conversations. The Genie is out of the bottle and is never going back in.
If you are still sitting on the sidelines or just tiptoeing into the social and mobile waters, I only have to take you back a short 15 years. It was the “Blue Ocean” of the World Wide Web where many marketers had similar reservations.
- Should I build an ecommerce website?
- I don’t want to or can’t cannibalize my retail channel.
- My customer is too old and therefore either not online or they’re certainly not buying online.
I am sure you remember. Today, these or other similar excuses are playing out in the social and mobile space today.
Sidebar: Did you know? Amazon disclosed in last year’s financials that it is already doing $1 Billion+ in mobile revenue or 3% of their total revenue
Now, if you’re thinking you are socializing your business by putting a Facebook or Twitter icon on your website, please think again. When you place these icons and then casually walk away from social (thinking you are doing all you can do) you are frankly just building the Facebook and Twitter brands. This is great for Facebook and Twitter but what is your ROI?
To make my point even further, have you been able to monetize these Facebook and Twitter icons and truly bank money through social for your business? If you are like most of the merchants we speak with, the answer is no (more like NO!) and this is not a surprise.
ShoppeSimple’s patent-pending social sharing tools drive more social business from every one of your marketing channels. So ask yourself, are you socializing all of your Social Business channels?
- Pay Per Click and SEO Channels?
- Email Channel?
- Affiliate Channel?
- Catalog Channel?
- Website Channel?
- Retail Channel?
- Mobile Channel?
All merchants should be, yet too many companies still neglect some basic Social Business strategies that could maximize frequency of ordering, improve conversion rates for the traffic they already have, increase average orders and add new customers.
Drive Social Horizontally
Surround-Sound Social Business solutions are all about driving social horizontally throughout your organization. It’s about generating conversations and engaging with your consumers wherever they are. It’s about distributing content that consumers want because it’s highly relevant to them and they determine when and where they want to receive it. Giving the consumer control over the content they receive is a paradigm shift. But when they’re in control, they more willingly share content with their friends and family extending your marketing reach (viral).
Surround-Sound Social Business solutions socialize all of your marketing channels and always bring your social and mobile traffic back to your website where the sale is made.
Around The Next Corner
I would love to say that Social Business is easy to build but if it were, everyone would be doing it successfully and making a ton of money. Again, you only have to go back 15 years when most of you were not into serious e-commerce yet. Just think how far your e-commerce business has come today. Now look into your crystal ball and just imagine where your Social Business will be in 3 years.
What are your social projections?
Yes, answering this question will require some intense thinking on an organizational level but if you start tomorrow (actually yesterday) you can begin to make a daily deposit right away from your Social Business into your bank account. ShoppeSimple is here to help you do just that.
Even with the Holiday season only a month away we can still help you bank Social and Mobile dollars yet this year. Your program can be launched without the need of any of your IT resources in less than 10 days. Yes that quick!
To start the conversation simply give me a ring at 612-349-2740 or email me at firstname.lastname@example.org