Sharing Is The New Giving

…ideas from Jeffery Giesener – SourceMob – CEO

— Sharing is the new giving

— Participation is the new engagement

— Recommendations is the new job advertising

As a Talent Acquisition Professional, it’s no longer enough to just understand a candidate’s traditional career behaviors. Did you know Passive candidates who are engaged in social and mobile media leverage the use of social/peer, 3^rd-party, and independent editorial content in their career decision-making process?

According to a recent career transition study, the current breakdown on the sources of job transition stands at 29% social/peer content, 36% public relations, 35% independent editorial. In just two years, it will be dead heat across all three career states.

Is it surprising to you that savvy candidates will increasingly hold social/peer content at an equal or higher level of importance over the other job content states? It shouldn’t.

Getting a leg up in Social Recruitment is all about driving candidates to your Social Career Centers and building your social fan base. How do you do this? Use data-protected and permissioned Sharing Widgets to increase your career fan base. But be careful not to violate your Privacy Policy by using 3^rd-party cookie-based or personal information capture sharing widgets.

The New Social Leverage…

1)    Sharing Is The New Giving — So how do you build Social Sharing into your Social Talent Acquisition? Stephen Denny in his new book called Killing Giants writes that consumers (candidates in this case) no longer act as though it is all about “me”. They want to receive support from those around them and give back as they receive. It’s not only about “me, but also about my family, my community, my co-workers and my planet.”

With global sharing platforms like your Career Centers on Facebook, Twitter, Google+ and Mobile you now can leverage your employees as one of your key jump off points for your Social Recruiting opportunities.

2)    Participation Is The New Engagement

• Are your Recruiters engaged in conversation with your Candidates?
• How easy is it for your Candidates to have a conversation with your Recruiters?
• Do you force your Candidates through the painful application process before they engage in any form of serious discussions with your Recruiters?
• Have you discovered how few Candidates actually apply? Do you know your applicant defection rate?
• What does all of the above say about your willingness to engage your Candidate in a career conversation?

In the Age of Facebook, Twitter, Google+ and Mobile you’ll find that Candidates are increasingly showing disinterest and mistrust in the traditional approach of being recruited. They don’t want you to talk at them, they want you to talk to them… and they want to be able to talk back!

3)    Recommendations Are The New Advertising

Recommendations are very personal.

• When you decide to recommend a job to a friend, don’t you first vet the position and the company?
• Don’t you seek out a trusted referral?
• Don’t you seek to make sure you make the best decision and protect your network and the company?

Of course you do. So when you are in the process of Social Recruitment step back and think about how your Candidates currently seek out “TRUSTED” referrals? They are most likely speaking with your current and past employees.

At SourceMob we can easily and quickly help you broaden your Talent Acquisition strategy to include Facebook, Twitter, Google+ and Mobile, via your own online Social and Mobile Career Center (which we build for you). And we do this without involving your IT Team and their budget, or your HR management resources.

In fact, the SourceMob solutions basically run on autopilot. We also provide you Talent Communities (we call them SourcePools) capturing relevant job category conversations, which reduce your hiring cycle time.

To learn more check out our video at sourcemob.com. For a virtual or personal presentation simply ring me up at 612-249-2740 or email me at jeff@sourcemob.com

Looking forward to hearing from you,

Jeffery

Jeffery Giesener

CEO/Founder

SourceMob.com

jeff@sourcemob.com

612-349-2740

Twitter: @thegies @sourcemob

http://www.linkedin.com/in/jefferygiesener

 

 

 

Known Moons…

…ideas from Jeffery Giesener – SourceMob.com – CEO

Many evenings you can see along the horizon the “evening star” called Venus. Above Venus is the planet Jupiter, which has more than 60 known moons.

Don Peppers from a recent blog post states, “The solar system is a network of planets, each of which has its own network of moons, so it provides a analogy for social networks, which are also networks of networks.”

Should your company be engaged in Social Talent Acquisition?

Should you be jumping on the Social Talent Acquisition bandwagon? Frankly, NO. But read on…

Based on my career experience, you shouldn’t jump into Social Talent Acquisition unless you are ready to dive into the water from the deep end. This isn’t “toe in the water” stuff.

Diving in means your Team is ready…

• to participate, champion and manage this new Social space for better and for worse
• to participate and monitor Social conversations on your Career Sites in a timely fashion
• to try new things and not look over its shoulder or get bogged down with cultural or organizational obstacles or politics

I know all of the above are easier said than done. But to start, who on your Talent Acquisition/HR Team is going to hit the Board Room table or your Leadership team and challenge your business to dive into Social Talent Acquisition? Who will be your Social Champion?

Case in point: when I worked for DoubleClick in the late 90’s early 2000, I often heard Fortune 1000 companies say, “eCommerce? Heck, I will stay with my stores or my catalog. Spending time on this eCommerce thing–come on Jeffery, you got to be kidding. We make all our money with stores or catalogs.” Look what has happened just a decade later. Where are these stores and catalog businesses now? Many are simply gone!

Embracing Talent Acquisition…

Unless you are willing to embrace Social Talent Acquisition (and that means also marketing to drive candidates to your Social Career sites), why bother starting? Ahh…I can hear your thoughts. It’s Kevin Costner’s dilemma in the film Field of Dreams: “if I build it, will they come?”

Everyone knows, of course, that “network marketing” is the best way for your Candidates to find out about job openings and career opportunities. But is there a way to leverage your current employee to generate visits to your Social Career Centers?

The answer is yes, and it’s called Talent Acquisition Marketing. Almost 30 years ago, a landmark study by Granovetter called “The Strength of Weak Ties” showed conclusively that the best leads for job opportunities are more likely to come from your more distant colleagues and friends, as opposed to your closest ones. This isn’t because your close friends don’t give you good recommendations, but because you and your other close friends are more likely already to know about the same job openings, while the job openings known to your more distant colleagues–those with whom you don’t interact very often–are not as likely to be known to your own friends.

So why is this all important? It’s exactly how Social networking will work to find you Candidates who won’t find you on their own. Simply put, your best source of Passive Candidates is your employees’ networks, and your success rests upon enabling them to virally spread your job postings and Social Career Centers. At SourceMob we call this creating SourcePools™, and it’s what we do best.

To learn more about how we can help you start conversations with targeted Passive Candidates, simply ring me up at 612-349-2740 or email me at jeff@sourcemob.com for a conversation and a short virtual presentation. Visit our website at SourceMob.com to learn more or check out our video http://vimeo.com/40314839

Best,

Jeffery

Jeffery Giesener

CEO/Founder

SourceMob.com

email: Jeff@sourcemob.com

Phone: 62-349-2740

http://www.linkedin.com/in/jefferygiesener

25% of Google Paid Search now on a Mobile Devise

The State of Mobile Sourcing…ideas from Jeffery Giesener – CEO – SourceMob.com

25% of Google Paid Search now on a Mobile Devise

What’s Your Mobile Talent Acquisition Strategy?

Marin Software has released “The State of Mobile Search Advertising and the study provides more evidence of how “Search” is being profoundly affected by Mobile devices. In almost every category there’s triple-digit growth according to the report, which projects that smartphones and tablets will combine to generate 25% of all Google’s paid search clicks in the US by the end of 2012.”

Plus according to Morgan Stanley by 2014, 50% of all ecommerce sales will be done on Mobile/Tablet devises and in England they are already there.

So if Mobile is already playing such a significant role in Search, one would assume your Candidates are performing career searches on their mobile devices and according to SourceMob data they already are.

At SourceMob we are looking for 10 companies to BETA our Mobile Sourcing Platform. Will you be one of them at a 50% Savings?

At SourceMob we provide fully functioning Mobile Career Center that instantly become part of your Talent Acquisition and Social Sourcing efforts. In fact, we just plug into your existing Applicant Tracking System (ATS). You will be amazed just how fast your will see new Candidate traffic from all your new Social and Mobile Career Centers (Facebook, Twitter, Google+ and Mobile). And our Enterprise Analytics and Professional Services proof this to our Client’s everyday.

With SourceMob your job content automatically distributes to all of your Career Centers including Mobile that we build for you. And when you post new job content into your ATS, SourceMob then distributes this content to all your Career Centers instantly. So no up-front IT implementation or on-going manual resources needed from your IT or HR Teams. Plus when your Candidates bookmarks relevant jobs they are interested in they then can Share, Follow, Tweet, Circle, email, text and of course Apply using our anonymous, data-protected and proprietary Sharing widget. Your data is your data and it is permissioned by your Candidate and in sync with your Privacy Policy.

The SourceMob platform isn’t only about delivering job postings you can distribute any sort of content to your Candidates or Employees (passwords protection is available) within your Career Centers. Obviously distributing relevant content is KING. Effective Social and Mobile Sourcing is about earning your audience’s permission and delivering relevant and actionable content within a pure-permission structure. When you do the above you establish the relevant conversations both with your Candidates (Passive and Active) and Employees.

What is your ROI?

Looking for Companies to BETA our Analytics Platform

A underpinning and fundamental component of your Talent Acquisition strategy is to know where your traffic is coming from, Mobile or Social, Job Boards, LinkedIn, Search, Indeed.com or any of your referring links. But it amazes me just how few companies actually know their Career Page visit rates, conversion by spend, referring links, hires by source and their ultimate metric hiring ROI?

All of these stats are key determinates in getting you an optimized Apply ROI.

Using SourceMob Enterprise Analytics and our Professional Services you will know everything you want to know about your HR traffic metrics and goal conversions. Plus this knowledge managed in the right way will enable you to optimize your hiring ad spend processes and that will make a massive difference to your hiring budget and to the efficiency of hires you make.

In just one week after turning on their Social and Mobile Career Centers using SourceMob Social Solutions our clients Apply rates jumped at a lower add spend and yours will too. We have the years of eCommerce, Social and Mobile experience so we can Walk the Talk and Prove It To You.

We are currently looking for clients to help us with a BETA for our Mobile and Analytics Components. Do you want to get on the ground floor with SourceMob? Our growth is staggering and as such, let us show you how our Mobile Sourcing and Analytical solutions are working for our clients today.

Engage and Converse using SourceMob…

At SourceMob we help you engage with your Passive Candidate through our suite of Candidate Conversations Solutions.

• We will build your Social and Mobile Career Centers that engage in Candidate conversations
• We Auto-pilot your job content without the use of your IT Team or any HR Program Management
• We help you source your Passive Candidates who are not easy to find
• We help you grow your HR focused Facebook Likes, Twitter Followers and Google+ Circles
• We provide Professional Services to grow your Social and Mobile Sourcing opportunities including analyzing and optimizing a host of analytic metrics to streamline your hiring processes
• We provide a unique proprietary Sharing Tool that syncs with your Privacy Policy.
• We enable you to have on going Social and Mobile conversations and

engagement with all your Candidates and get them hired

To learn more simply ring me up at 612-349-2740 or email me at mailto:jeff@sourcemob.com for a conversation and short virtual presentation. Visit our website at SourceMob.com to learn more.

Best,

Jeffery

Jeffery Giesener

CEO/Founder

SourceMob.com

jeff@sourcemob.com

612-349-2740

http://www.linkedin.com/pub/jeffery-giesener/0/600/b82

Being Super Social…

ideas from Jeffery Giesener CEO ShoppesimpleNetwork.com

We all know people who seem to know everyone…people who can get you in touch with just about anyone.

Malcom Galdwell is his visionary work called The Tipping Point (written in 2002) used the term “Connector” for those people who like to make connections and is totally comfortable meeting people and offering help in facilitating connections.

It’s amazing that The Tipping point was written 10 years ago even before the birth of LinkedIn, Facebook, Twitter and the iPhone.

From a Social Media perspective have you thought about where your Social Advocates are hanging out today? As you may guess, they’re hanging out in Social Networks. In fact, BusinessInsider.com reports that people who have 150 connections in Social Networks are called Super Socials.

Where Are Your Super Socials Hanging Out?

84% of Super Socials are connecting on Facebook, 39% are on Twitter and 38% are on LinkedIn. Do these numbers surprise you? They shouldn’t. BusinessInsider.com reports as expected, Facebook is the 800 lb. Super Social Gorilla. So if you aren’t targeting your marketing efforts towards your Social and Mobile customers you are missing a huge opportunity to engage with your customers and turn them into your Advocates.

So isn’t time to begin applying part of your marketing budget to testing/learning how to market to your Social and Mobile audiences?

The Power of Super Social Word of Mouth…

• When asked what sources “influence your decision to use or not use a particular company, brand or product” 71% claim reviews from family members or friends exert influence. (Harris Interactive)
• 53% of people on Twitter recommend companies and/or products in their Tweets, with 48% of them delivering on their intention to buy the product. (ROI Research for Performance)
• In a study conducted by social networking site myYearbook, 81 percent of respondents said they’d received advice from friends and followers relating to a product purchase through a social site; ClickZ
• Users put great trust in their social networks. One-half of respondents said they considered information shared on their networks when making a decision. (eMarketer)
• A study found that between 10% and 24% of US social media users turned to social networks when making purchase decisions about various categories of products and services. (eMarketer)
• 67% of shoppers spend more online after recommendations from online community of friends. (Internet Retailer)
• Facebook, blogs, Twitter and customer sharing are considered the most effective tactics for mobilizing consumers to talk up products online. (Etailing)
• Consumers say that word of mouth is still the number one influence for purchases. (Retail Advertising and Marketing Association/BIGresearch Study)
• Recommendations from family and friends trump all other consumer touch points when it comes to influencing purchases. (AdAge)

Tapping Super Socials For Commerce?

Here’s how I see marketers, we are working with, succeeding in Social and Mobile commerce. First they have identified their Super Social audiences by tagging source. Then they are targeting specialized Social marketing campaigns to impact this group. Their intent is to enable word of mouth enabling conversations to flow through to friends and family on Facebook, Twitter, Google+, LinkedIn, email and of course Mobile Texting.

Imagine the viral effect for your business when you stimulate your customer’s social graph.

A suggestion: when you take the marketing time to focus on your Social and Mobile programs, it won’t take long for your business to see positive outcomes from your top Super Social customers driving their friends and family back to your website for transactions.

Best,

Jeffery

Jeffery Giesener

CEO/Founder

ShoppeSimpleNetwork

jeff@shoppesimplenetwork.com

612-349-2740

http://www.shoppesimplenetwork.com

http://www.linkedin.com/pub/jeffery-giesener/0/600/b82

PS. Need help putting your plans together just give me a ping or ring and I would be happy to

Social Media ripe for recruiting

ideas from Jeffery Giesener – CEO – ShoppeSimple Sourcing

I’ve been in several meetings recently with Human Capital (HC) Professionals and although they are coming to these meetings with iPads, smartphones and other electronic WHOHA, I’m surprised how these recruiting Pros appear to be late-adopters when it comes to utilizing Social Media and Mobile for Talent Acquisition. (Social Media is more than just LinkedIn)

Eye-Popping Social Recruiting stats for 2010*

• 18.4 Million Americans say Facebook got them their current job. This compares to 10.2 Million Americans got their jobs from LinkedIn and 8 Million Americans got their jobs from Twitter.

• That’s the entire population of New York City, Los Angeles, Michigan and New Jersey combined. WOW!

More than 36.6 million jobs were landed through Social Media and the Social Recruiting industry is just in its infancy.

Social Referrals should be a huge part of your recruiting

As the power and reach of Facebook, LinkedIn, Google+, Twitter and Mobile continue to expand exponentially to become a breeding ground for external talent sourcing, they also provide an online resource for leveraging your best network…your current employees for job referrals.

Did you know that of all job candidates in 2010 (last full year reported)…*

• 16% of them got a job referral on Facebook
•  9% on LinkedIn
•  6% on Twitter

It‘s obvious that each Social Media community and Mobile offer Human Capital Professionals methods to recruit and hire employees, but the true power of these Social and Mobile networks rests with there ability to tap into your satisfied employees and their Social networks. Imagine the level of reach you have when you leverage your employee network to reach and recruit the Passive candidate that your employees knows.

What ShoppeSimple Sourcing does in Talent Acquisition…

We provide a Social plug-in to any ATS that automatically repurposes your job postings to Facebook, Twitter, Google+ and Mobile Career Centers that we build for you. With your permission, we simply tap into your existing ATS job posting data feeds, RSS feeds or data downloads and auto-populate your Social Career Centers. All of this is done without your HRIT resources and without any maintenance on your part during the implementation phase or through the ongoing program. The ShoppeSimple Sourcing program basically works on auto-pilot since all of your traffic is directed back to your ATS for the Apply function.

You get more Job Candidates at a fraction of the cost

That’s not all!  Our proprietary Social Sharing tools (permission-based and secure) enable your employees and Job Candidates to share your job postings with their Social and Mobile networks through Facebook Sharing, Tweeting, Texting, Google Circles, LinkedIn Follows and through email.

Engage Passive Job Candidates 365 days a year

Companies are posting job openings on the Facebook Wall which has very limited value since Wall posts get lost in all the other Shares and postings. Plus they are only visible in the ever-changing stream of posts for a very short time.

Did you also know your best Job Candidates are Super Social (150 contacts or more across multiple Social platforms) so posting jobs to the Facebook Wall doesn’t work well for these highly sought after Passive candidates.

So wouldn’t you want a fixed and private location for posting job openings on your Career Center? This way the job candidate(s) can easily place your Career Center on the left rail of their personal Facebook page so they know exactly where to find your job posts.

A “Like” from LEHRN

In early December, we presented our Human Capital Solution to the Leading Edge Human Resource Network (LEHRN) in Minneapolis and got a big thumbs up “Like”.  During the LEHRN meeting we made a BETA offer for our SaaS solution, which went over extremely well.

A BETA OFFER you can’t refuse…

We would like you to simply try the ShoppeSimple Sourcing for three months at no charge (with no long term commitments or sign-up contingencies).

All we’re asking from BETA partners in return is to provide feedback on the ShoppeSimple Sourcing program to validate its Social recruiting value.  And, as a BETA partner you will have the option to continue the service at a greatly reduced monthly subscription fee.

We are expecting a HUGE response to this offering so act now. Don’t be left behind!  I look forward to hearing from you by 15th. RESERVE NOW by calling me at 612-349-2740 or email me jeff@shoppesimplenetwork.com

Best wishes for a successful 2012,

Jeffery

 

*insidebusiness.com

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 [k1]Repetitive?

The Rise of the Mobile Micro-Site

We live in a world of “instant”.

The word “instant” for us Internet Marketers is not new.  We’ve deployed “instant” micro-site web infrastructure to optimize search conversion, increase lead generation, develop sales pipeline leads, train and educate on YouTube and create a host of other Customer Relationship Management (CRM) opportunities for our consumers. Yes, micro-site marketing has proven itself with a positive ROI which has been cataloged many times in the web business success library.

Today, when people want instant information, instant search, instant PR, instant video, instant shopping, with increasing frequency they access the Web using their smartphones, Tablets and other Mobile devices. Mobile is fast becoming the new micro-site playground for online marketers.

Consider these Mobile Trends

* Total m-commerce sales for 2011 were expected to exceed $10 billion, according to the Internet Retailer Mobile Commerce Top 300.

* In December 2011, sales stemming from Smartphones and tablets accounted for 11% of total online sales, up from 5.5% in December 2010, according to the IBM Benchmark report that tracks online sales of some 500 retailers. – Internet Retailer

* By the end of 2012, we may see eight of every 10 phones sold in the US being smartphones – cmo.com

* 38% of smartphone owners have used their smartphone to make a purchase at least once – ComScore

* Well-known retailers, including Amazon, Wal-Mart, Target, JC Penney and countless others are building out their mobile commerce efforts. These brands realize that their future is intimately tied to dominating commerce in mobile – CMO.com

So what are your Mobile marketing plans for this year, and do they include developing Mobile micro-sites?

Mobile micro-site opportunity is ready to explode

According to Gartner, by 2013 more users will turn to their Mobile devices for online purposes rather than using their PCs.  We see by the numbers that it’s already happening. This past month of December, consumers used their Smartphones and Tablets instead of laptops and desktops for e-Commerce shopping at an increasing rate.

The IBM Benchmark found that 14.6% of all online sessions on retailers’ sites were initiated from a mobile device, more than double the rate of 5.6% during the same period in 2010.

The Launch Pad for Mobile . . . Micro-Site Marketing

Before you build an enterprise mobile experience for your consumers, we recommend that you first build and test Mobile using micro-sites.  This will enable you to see the current mobile user profile so you invest wisely in your enterprise system.

But the power of micro-site marketing is not in creating one micro-site. As we all have learned with more traditional online marketing, the success of micro-site marketing is in the creation of many targeted sites and optimizing each of them. That’s when it really pays off.  The challenge for us marketers is in having the ability to create and optimize numerous, targeted micro-sites easily within the context of everything else we’re now doing.  Where do we find the time and budget?

Mobile micro-sites multiply your market presence

ShoppeSimple can help you easily and affordably create and optimize targeted Mobile micro-sites which are built with minimal resources required by your IT team. Powerful measurement tools are provided to track the success of each micro-site too.

So right now (before your competitor jumps in) let ShoppeSimple help you develop and optimize the use of Mobile micro-site(s), all of which will drive Mobile traffic back to your website (mobile enabled or otherwise) for transaction processing.

We will provide you an initial Free Trial Period and the appropriate time to do your own testing so you feel comfortable moving forward.

To start your ShoppeSimple Trial simply connect with me at jeff@shoppesimplenetwork.com or ring me up at 952-349-2740

Best wishes for a successful 2012

Jeffery

CEO/Founder

ShoppeSimple Network