Posts filed under ‘Social Marketing – Twitter’

Being Super Social…

ideas from Jeffery Giesener CEO ShoppesimpleNetwork.com

We all know people who seem to know everyone…people who can get you in touch with just about anyone.

Malcom Galdwell is his visionary work called The Tipping Point (written in 2002) used the term “Connector” for those people who like to make connections and is totally comfortable meeting people and offering help in facilitating connections.

It’s amazing that The Tipping point was written 10 years ago even before the birth of LinkedIn, Facebook, Twitter and the iPhone.

From a Social Media perspective have you thought about where your Social Advocates are hanging out today? As you may guess, they’re hanging out in Social Networks. In fact, BusinessInsider.com reports that people who have 150 connections in Social Networks are called Super Socials.

Where Are Your Super Socials Hanging Out?

84% of Super Socials are connecting on Facebook, 39% are on Twitter and 38% are on LinkedIn. Do these numbers surprise you? They shouldn’t. BusinessInsider.com reports as expected, Facebook is the 800 lb. Super Social Gorilla. So if you aren’t targeting your marketing efforts towards your Social and Mobile customers you are missing a huge opportunity to engage with your customers and turn them into your Advocates.

So isn’t time to begin applying part of your marketing budget to testing/learning how to market to your Social and Mobile audiences?

The Power of Super Social Word of Mouth…

  • When asked what sources “influence your decision to use or not use a particular company, brand or product” 71% claim reviews from family members or friends exert influence. (Harris Interactive)
  • 53% of people on Twitter recommend companies and/or products in their Tweets, with 48% of them delivering on their intention to buy the product. (ROI Research for Performance)
  • In a study conducted by social networking site myYearbook, 81 percent of respondents said they’d received advice from friends and followers relating to a product purchase through a social site; ClickZ
  • Users put great trust in their social networks. One-half of respondents said they considered information shared on their networks when making a decision. (eMarketer)
  • A study found that between 10% and 24% of US social media users turned to social networks when making purchase decisions about various categories of products and services. (eMarketer)
  • 67% of shoppers spend more online after recommendations from online community of friends. (Internet Retailer)
  • Facebook, blogs, Twitter and customer sharing are considered the most effective tactics for mobilizing consumers to talk up products online. (Etailing)
  • Consumers say that word of mouth is still the number one influence for purchases. (Retail Advertising and Marketing Association/BIGresearch Study)
  • Recommendations from family and friends trump all other consumer touch points when it comes to influencing purchases. (AdAge)

Tapping Super Socials For Commerce?

Here’s how I see marketers, we are working with, succeeding in Social and Mobile commerce. First they have identified their Super Social audiences by tagging source. Then they are targeting specialized Social marketing campaigns to impact this group. Their intent is to enable word of mouth enabling conversations to flow through to friends and family on Facebook, Twitter, Google+, LinkedIn, email and of course Mobile Texting.

Imagine the viral effect for your business when you stimulate your customer’s social graph.

A suggestion: when you take the marketing time to focus on your Social and Mobile programs, it won’t take long for your business to see positive outcomes from your top Super Social customers driving their friends and family back to your website for transactions.

Best,

Jeffery

Jeffery Giesener

CEO/Founder

ShoppeSimpleNetwork

jeff@shoppesimplenetwork.com

612-349-2740

http://www.shoppesimplenetwork.com

http://www.linkedin.com/pub/jeffery-giesener/0/600/b82

PS. Need help putting your plans together just give me a ping or ring and I would be happy to

February 9, 2012 at 12:54 pm Leave a comment

Creating A Community of Facebook Store Buyers . . .

By Steve Neseth – SVP Business Development – ShoppeSimple

Today, when you think of contacting friends, you think of Facebook.  It’s by far the largest social media site as it approaches a billion worldwide users early next year.  It’s currently growing at the rate of a completely new LinkedIn user base about every 4 weeks.  And, earlier this year it surpassed Google as the most visited site!

Almost everyone is on Facebook so it’s tough to ignore it much longer for personal and also business use.  Marketers can no longer avoid considering the commerce potential of this consumer community.   Yet, there are still so many merchants who choose to stand on the Social Commerce sidelines while their competitors learn how to win in this space.

Enable more powerful Product Reviews in Facebook

When I shop online, I rely heavily on product reviews to make my buying decision.  Granted, the reviews I reference on a website are posted by product users who are unknown to me, yet they are still very helpful.  But their impact pales in comparison to reviews from people we know.

90% of online consumers trust recommendations from people they know; 70% trust opinions of unknown users. – Econsultancy, July 2009

One of the great things about Facebook for a merchant is that users on their Facebook merchant page can create their own personalized product reviews.  These are product reviews generated by your Facebook friends so they’re even more powerful in helping make buying decisions.

When asked what sources “influence your decision to use or not use a particular company, brand or product” 71% claim reviews from family members or friends exert a “great deal” or “fair amount” of influence. – Harris Interactive, June 2010

To enable this capability, merchants must provide consumers instantaneous access to their friends while they are shopping on their site.  This can be done by providing social sharing tools on the product detail page.  When your Facebook connections are activated within your shopping session, you can now send individual messages requesting reviews from people you know and trust on specific products you’re thinking about buying.  One- to-one communication is now underway between friends within Facebook as you consider your purchase.  It’s as if the merchant enables you to ‘beam in’ your friends at will to join your “shopping trip” from wherever they are.  And, a good word from a friend will always help to cement the sale.

Facebook Store Tips for Success

Here are ideas to consider in addition to Personalized Product Reviews that will increase your probability for Facebook store success:

  1. Consider only those Facebook Store platforms that link the consumer to your product detail page on your site when they want to place an order.   As a merchant, you want to control the shopping experience and maintain check-out consistency whenever a consumer buys from you online.  The only sure way to achieve this is to direct all ordering through your existing website checkout process.
  2. Facebook stores that feature targeted product offers are generally more successful at driving social commerce than stores that offer a fire hose of product.  Focusing on Daily Deals, New Arrivals, Specials, Closeouts, Event specific product etc. will be more successful than featuring everything you already feature on your site.
  3. Look for a platform that enables you as a marketer to present your products in innovative product groupings on- the-fly to take advantage of special sales opportunities.
  4. Provide a way for consumers to share product offers on the top social media channels.  Avoid  providing too many options that confuse or frustrate the consumer.  Giving them a choice between the most popular ones will do (Facebook, Twitter, My Home Pages, LinkedIn, and Google+)
  5. Enable the consumer to place relevant merchant Facebook Store(s) on their own consumer Facebook page so they can receive relevant product offers from merchants they like without ever leaving their Facebook page.

If you’ve been sitting on the fence thinking that Facebook is just a personal communications channel . . .   think again.  According to Justin R. Levy in his book, Facebook Marketing, “Social networks are the new way to communicate and market your brand.  You can either choose to embrace it or watch your competition pass you as they figure it out.”

ShoppeSimple Facebook Stores drives new incremental business

ShoppeSimple makes it easy for merchants to create, publish and track relevant product offers to wherever their online consumers are.   That includes Facebook stores.  Typically, merchants are challenged by limited IT resources to add more online marketing programs that can generate additional sales.  Because we require no internal IT to implement our program, the merchant is free to create, publish and track as many new relevant product offers as they want, at any time.

The ShoppeSimple program is permission-based where consumers can choose to receive specific products that are relevant to them.  The results:  consumers place orders of higher value, will buy with greater frequency and convert more readily.

Imagine that your business is not meeting plan and the IT queue is backed up for months.  But you don’t stand still.  Instead, you add a program to fill the sales gap because you have the tools to create a successful new sales opportunity when you need it most.

Ring in the New Year right and contact us about putting a Facebook store in place.  There are no implementation costs.  Your investment is limited to an affordable flat monthly subscription fee that is guaranteed to bring a positive return.  Your store can be in place generating sales by mid January.

Additionally there are a limited number of New Year – New Customer Trial Offers available for the first to call us.

Call 612-963-3434 or email me at steve.neseth@shoppesimplenetwork.com.

Happy Holidays!

December 21, 2011 at 8:21 pm Leave a comment

Sitting On Your Hands…ideas from Jeffery Giesener – CEO, ShoppeSimple

Are You Being Forced to Sit On Your Hands?

Ecommerce Marketers should always be in a position to personalize and distribute relevant content to wherever their consumers are.

But, is your online marketing team handcuffed by legacy technology, stagnant web architecture and aging websites?

Do your IT handcuffs hold back your marketers from doing their jobs more effectively and driving the most revenue for your business?

If you might be suffering from the above…read on…this blog post is for you…

Ecommerce Marketers Unite!

ShoppeSimple can help you build your own Surround-Sound™ Social Business platform that enables you to engage with consumers more deeply creating significant opportunities for your business to grow.

Surround-SoundTM Social Business

We make it easy for marketers to create and distribute relevant content to wherever their consumers are. We enable your consumers to personalize the category content they want to receive. The relevancy and targeting of the ShoppeSimple program increases consumer engagement as proven by client-reported increases in average order values, frequency of ordering, higher conversion rates and new customers.

It’s a Game-Changer for Ecommerce Marketers

ShoppeFetch is at the core of what makes ShoppeSimple so different. The ShoppeFetch toolset provides marketers with the technical ability to quickly respond to the unique needs of targeted consumer groups on their own. They no longer need the IT department or Web Team to making things happen. This innovative IT SaaS solution provides new marketing horse power for your ecommerce team and total control over all marketing touch points to drive more sales.

With ShoppeFetch the marketer essentially “vacuums” all of the relevant data off their site (without the involvement of IT) and then based on their unique requirements repurposes this targeted data on branded landing pages created on-the-fly.

Our patent-pending, content creation and publishing engine writes once and distributes content everywhere with just one click. Imagine if your business could solve many of its user-experience, IT and web infrastructure issues quickly (in weeks not months), at such a low cost (monthly subscriptions start at $500) and without any implementation fees. Now it can!

ShoppeFetch also includes a proprietary analytical reporting package that provides relevant, dynamically generated data so you can drive your own analytical bus. Now, you can grow all of your online marketing channels in ways that may have seemed impossible in today’s business climate.

I welcome the opportunity to visit with you soon about driving new incremental revenue for your Holiday season. And, if you call us in the next week you can even be up and running before Thanksgiving! Just call me at 612-349-2740 or click here to email me and get started.

November 9, 2011 at 11:55 am Leave a comment

Turning Facebook Likes into Buyers…

Turning Facebook Likes into Buyers…  

  • Are you placing emphasis around marketing on Facebook?
  • Are you capturing a Facebook “Likes” database?
  • To grow your Likes are you using email broadcasts, sweepstakes, couponing and free shipping promotions?

Is any of this working for you?

A study from Jive Software and Penn, Schoen & Berland found that 78% of executives thought a Social Business Strategy was important to the future success of their business. Most companies now recognize a well-crafted social media strategy and implementation plan is a vital part to their marketing mix.

eMarketer states that Social media and Facebook marketing has gained its place at the online marketing table. eMarketer estimates 80% of companies with at least 100 employees will use social networks for marketing this year, this is up from nearly three in four last year. By 2012, usage will be even greater, and, in turn, efforts are becoming more sophisticated.

For those of us who have been around the online marketing game long enough, capturing Facebook Likes reminds me of how we built an email database in the mid to late 90’s. Yes, I’m showing my age but Internet business cycles do repeat themselves. I am excited to see that lots of the Internet Top 500 merchants are working so hard to capture Facebook Likes; however, the critical follow up question is; “What are you doing to monetize these Likes?” The answers or blank stares indicated an obvious marketing disconnect. At current there’s market confusion on how to effectively monetize Facebook Likes. None of them had a solid plan to work with or implement.

What is the status of your Facebook marketing?

Time, money and effort have been spent to maintain your email database; therefore by establishing a Facebook Like database you open your business up to a brand new revenue channel.  Wouldn’t you want to start developing a Facebook Likes database now rather than a year or more from now? Wouldn’t you want that revenue for your Holiday fourth quarter sales?

So let’s take a look at what merchants are currently doing to generate sales through Facebook Likes…

Most merchants today are simply creating an offer or promotion and then posting it on their Wall. This way the Likes can see those offers and can share them with their friends and family. Yup…pretty straight forward and a good start but here’s the rub?

There’s a significant challenge and hurdle to posting offers or promotions on the Facebook Wall of your consumer. It isn’t obvious but, Facebook users don’t necessarily want their Wall plastered with advertising posts from merchants that they’ve Liked.

Do you really want the Facebook Wall of your consumer to soon resemble their cluttered email inbox? If and when that happens just imagine how fast a consumer will unlike your page.

Facebook has made it easy for consumers to Like you; however, they’ve made it even easier for consumers to unlike your page.

At ShoppeSimple we enable your business to monetize Likes…

First let us build you a Facebook product store that delivers daily content right to your most engaged consumer. Why a product store on Facebook? There’s a segment of your customer file that wants to engage with your Brand on their Facebook page, they’ve done this by ‘liking’ you.

We can create and distribute your product content or work directly with you to run your own ShoppeSimple program.   Your offers will be ‘delivered’ directly to where the consumer is.  This passive, yet, direct connection to your consumer keeps your brand at top-of-mind awareness, which inevitably renders more sales.

Now, the next step is to invite your Facebook Likes to add your Brand Store to their individual Facebook page. Yes, that’s right your Facebook store can reside directly on the left rail of someone’s personal page. By gaining valuable real estate on a consumer’s personal page, your brand’s relationship with this consumer inevitably strengthens and your offers can be easily shared.  This is the power of viral marketing! A very important point to make here is that all of the transactions happen on your site. Not on Facebook.

Just to repeat…every time you distribute content through your ShoppeSimple created Facebook Store it will be seen by your Likes.  Your Likes can then share those offers with their friends & family.

By using ShoppeSimple’s web-based services you are in total control of what items are offered.  We do this without the need for your IT department. This is much more immediate than sending a request to Marketing OR IT for new product promotions.

We welcome the opportunity to show you how you can easily turn your Facebook Likes into a new source of revenue.

For more information or a demonstration, please feel free to contact me at 612-349-2740 or via email.

Best,

Jeffery

Jeffery Giesener
CEO/Founder
ShoppeSimple Network

PS. Please feel free to forward this email to a friend or colleague.

November 2, 2011 at 10:53 am 1 comment

Social Echoes…ideas by Jeffery Giesener – CEO – ShoppeSimple

Social Echoes…ideas by Jeffery Giesener – CEO – ShoppeSimple

As Facebook (at 800 Million users) and Twitter (over 100 Million users) continues to grow at their exponential social pace the concern coming from merchants is that their website analytics are showing an increased level of defection from their websites to social and mobile platforms.

This is not a surprise and at ShoppeSimple we have been speaking about this issue for some time now. We have also been promulgating Surround-Sound Social Business™ solutions that drive social engagement and conversations horizontally through all of your marketing channels. Social shouldn’t be verticalized within your organization.

Social Space . . . The Innovator’s End Run

For those of you who have stayed tuned into my message you are in a unique position to capitalize on a first mover advantage essentially “Taking The Mike™” for your brand and own these social spaces before your competitor gets there. This is a case study in the classic disruptive innovation that Clayton Christenson speaks about in his definitive work called The Innovators Dilemma. In his book, he describes many cases where companies have used technology to do an end run around their bigger, more entrenched competitors. These social spaces now make it possible for you to step up and make this happen for your brand.
For others who continue to be skeptical about social media, now is not the time to ignore that your consumers are already buying in these social spaces. We continue to see these social monetization results every day.
Social spaces are here to stay and make no mistake that your consumer is driving their bus around these conversations. The Genie is out of the bottle and is never going back in.
If you are still sitting on the sidelines or just tiptoeing into the social and mobile waters, I only have to take you back a short 15 years. It was the “Blue Ocean” of the World Wide Web where many marketers had similar reservations.

  • Should I build an ecommerce website?
  • I don’t want to or can’t cannibalize my retail channel.
  • My customer is too old and therefore either not online or they’re certainly not buying online.

I am sure you remember. Today, these or other similar excuses are playing out in the social and mobile space today.
Sidebar: Did you know? Amazon disclosed in last year’s financials that it is already doing $1 Billion+ in mobile revenue or 3% of their total revenue
Now, if you’re thinking you are socializing your business by putting a Facebook or Twitter icon on your website, please think again. When you place these icons and then casually walk away from social (thinking you are doing all you can do) you are frankly just building the Facebook and Twitter brands. This is great for Facebook and Twitter but what is your ROI?
To make my point even further, have you been able to monetize these Facebook and Twitter icons and truly bank money through social for your business? If you are like most of the merchants we speak with, the answer is no (more like NO!) and this is not a surprise.
ShoppeSimple’s patent-pending social sharing tools drive more social business from every one of your marketing channels. So ask yourself, are you socializing all of your Social Business channels?

  • Pay Per Click and SEO Channels?
  • Email Channel?
  • Affiliate Channel?
  • Catalog Channel?
  • Website Channel?
  • Retail Channel?
  • Mobile Channel?

All merchants should be, yet too many companies still neglect some basic Social Business strategies that could maximize frequency of ordering, improve conversion rates for the traffic they already have, increase average orders and add new customers.
Drive Social Horizontally

Surround-Sound Social Business solutions are all about driving social horizontally throughout your organization. It’s about generating conversations and engaging with your consumers wherever they are. It’s about distributing content that consumers want because it’s highly relevant to them and they determine when and where they want to receive it. Giving the consumer control over the content they receive is a paradigm shift. But when they’re in control, they more willingly share content with their friends and family extending your marketing reach (viral).
Surround-Sound Social Business solutions socialize all of your marketing channels and always bring your social and mobile traffic back to your website where the sale is made.
Around The Next Corner
I would love to say that Social Business is easy to build but if it were, everyone would be doing it successfully and making a ton of money. Again, you only have to go back 15 years when most of you were not into serious e-commerce yet. Just think how far your e-commerce business has come today. Now look into your crystal ball and just imagine where your Social Business will be in 3 years.
What are your social projections?
Yes, answering this question will require some intense thinking on an organizational level but if you start tomorrow (actually yesterday) you can begin to make a daily deposit right away from your Social Business into your bank account. ShoppeSimple is here to help you do just that.
Even with the Holiday season only a month away we can still help you bank Social and Mobile dollars yet this year. Your program can be launched without the need of any of your IT resources in less than 10 days. Yes that quick!
To start the conversation simply give me a ring at 612-349-2740 or email me at jeff@shoppesimplenetwork.com

October 25, 2011 at 9:30 am Leave a comment

Don’t Just Sit There, Do Something Social…ideas from Jeffery Giesener – CEO – ShoppeSimple

Don’t Just Sit There, Do Something Social…ideas from Jeffery Giesener – CEO – ShoppeSimple

Over the last several months, I have been sharing ideas on what to do to help grow your Social Business. The reason ShoppeSimple created Surround-Sound Social Business™ is that we believe that social media is not just about Facebook or Twitter. It’s about socializing and monetizing all of your marketing channels (Website, email, PPC/SEO, Affiliate, Shopping Cart/Check Outs, Catalog, Mobile, Facebook, Twitter, Retail, digital couponing and Barcodes/QR codes). Building your  Social Business means driving social media horizontally across and through your business.

At the core of building a successful Social Business we have discovered an inherent weakness. What is it?

  • Products are too hard for consumers to buy
  • Content is too hard for consumers to find

Ask yourself . . . why should it take multiple clicks for consumers to find the content and products they want to buy?

That’s a key marketing challenge and it exists within and across every one of your marketing channels. If this were not the case, then why does MarketingSherpa report that on average across all online merchants 70% of opened shopping carts never get closed. Ouch!

What is your shopping cart abandonment rate? Do you know?  I would suggest you do your own user-experience testing and if you are not satisfied with your user-experience determine its causation and mitigate it quickly.

The challenges you identify will likely bubble up into a few categories as they did for us.

  • Inflexible IT departments, website navigation or website development
  • Internal Search issues
  • Existing internal channel silos, channel infighting and lack of cross-channel internal communications
  • Marketing and Web Development objectives not in sync

Simplify consumer engagement and your payback will come

As a merchant you need to focus on simplifying consumer engagement and providing a fluid means for the consumer to have conversations with you.  Your sole purpose should be getting consumers what they want, where they want it, and when they want it; AND making it easy for them to share your content with their friends and family on any social and mobile platform including all of your marketing channels.

Do this and you will generate more orders at lower cost, higher average order, increased frequency of ordering, and you’ll generate significantly more new customers who are seeing your brand message daily and sharing it with their friends.

ShoppeSimple has proven this formula works equally well for all merchants.

Take steps now to protect your business for the Holidays

Here are 3 key programs you can implement quickly which will make a major difference in your Q4 2011 results.

1.  Monetize Facebook

According to Hitwise, each Facebook Fan is worth 20 visits to your website per year. The incremental site visitor increase is compelling if you convert just 2% of your Facebook Fans into website buyers.  Do that and you are going to bank a very large new sales channel from Facebook. Done right, you should begin seeing results during this holiday season!

The bankable dollars from your Facebook Channel will grow over the next 18 months as your Likes and Fans continue to grow.

Are your Facebook Fans turning into dollars today? Are your Facebook Fans even coming to your website?

It is no longer acceptable to say my Facebook Channel is not generating revenue and blame it on the claim . . . “my customer is just not on Facebook.” It’s no longer acceptable to believe Facebook is not generating traffic and dollars for merchant businesses. And if you choose to wait, your competitors will gain at your expense!!

Now is the time for you to profit if you simply turn your thinking.

Consumers Can Personalize Their Facebook Experience Using ShoppeSimple

Consumers now have the opportunity to add a personalized shopping store on their consumer Facebook page (not on their Wall) with new content daily distributed directly by your business. And this is not about turning full-price buyers into deal buyers. You are in total control of the content you distribute. Now your brand and new content can be on your consumers’ Facebook page every day.  The analytics will prove how much they love it too with higher average order values, higher conversion rates and an increase in order frequency.

2.   Launch a ShoppeFans Facebook Affiliate Program

I’m sure your business has a traditional Affiliate Channel and that it provides a significant contribution to your business. But have you thought about enabling your Fans on Facebook to be compensated for enjoying your brand, your products and ultimately sharing your offers with their Fans and friends? Have you wanted your Facebook page to go viral but struggle to conceptualize how?  Do you want to enable conversations about your business that lead to sales and move all of your Facebook traffic back to your site for ordering?

You can do all of this with the ShoppeFans program for Facebook.

ShoppeFans is our proprietary Affiliate program for Facebook.  It’s completely turn-key taking care of all the details including intake of affiliate, approvals, tracking and payments.  It works seamlessly with other ShoppeSimple Social Business solutions too.

ShoppeFans works like your traditional Affiliate program but does something even better. It can rejuvenate your traditional Affiliate Channel as your affiliates can now receive new product arrivals, deals and any content they want you to distribute to them on a daily basis. No longer are you forced to just do banners or free shipping offers or couponing. Now you can build dynamic landing pages that drive higher conversion rates, higher average orders and more new customers. Build a viral sales force of social fans who are excited to sell your products and pocket a commission from your brand.

3.   Lift PPC Results with Social Business Keyword Solutions

Last week’s blog post on Search…Land…and Bank really hit a nerve with many of my readers. And that’s not surprising as our research this summer told us it would.

For most ecommerce businesses, regardless of whether they are .com or multi-channel,  Adwords is either the number one or two channel from an expense perspective. I suspect your PPC channel is similar and that it also drives a significant amount of your overall online revenue which was true for our research subjects too.

As a further statement of its importance, how many of you could go cold turkey on Adwords for a month?  What hit would your revenue take? Point made.

Since last week’s blog we’ve presented our Social Business Keywords solutions to some significant Adwords users. Users who were in need of help because Cost Per Order was not aligning with their profitability requirements.

These merchants were concerned about

  1. Their internal IT organization
  2. The lack of ability to make on the fly PPC program changes
  3. The concern over keyword bidding in Q4
  4. Having too little if any control over conversions or optimization opportunities especially during Q4 when their sites are all locked down

You can mitigate, even eliminate, all these concerns through our Social Business Keywords solution right now. Here’s why…

  • Your Marketing Team can implement this without needing your IT department
  • Targeted landing pages are created on the fly that optimize your consumer search experience and increase PPC ROI
  • No more waiting helplessly in Q4. Your PPC/SEO Team drives their own destiny.

A ShoppeSimple Offer to Help

Working with ShoppeSimple Surround-Sound Marketing gives you the marketing agility you need to build your Social Business.  Just imagine if you could free up your IT marketing queue AND still give your marketing department the horsepower it needs across all of your marketing channels to drive their own marketing initiatives all in time to make a difference this Holiday season.

We invite you to protect your Holiday business by testing ShoppeSimple. We will have testable solutions in place in less than 2 weeks. Yes that fast. And we absolutely guarantee your satisfaction or you don’t pay us a dime, So, what do you have to lose?

To have the ShoppeSimple Team personally help your business for the holiday simply give me a ring at 612-349-2740 or email me personally by clicking here.

October 18, 2011 at 10:10 am Leave a comment

Search…Land…Profit…ideas from Jeffery Giesener – CEO – ShoppeSimple

 

NEW YORK (CNNMoney, Thursday October 8, 2011 ) — Unemployment might be high, but the people who work continue to shop. The consumer is not dead, and the recently lower gasoline prices are certainly opening more room for discretionary spending.

There are some distinct pockets of strength among retailers that could afford to transfer rising costs to their customers via higher prices. High-end retailers continue to increase same-store sales in an impressive manner, proving that not all customers are price-sensitive.

In which segment does your business reside?

If you are like the non-luxury Retailers and Business-to-Business prospects we have spoken to last week they have not seen these “distinct pockets of strength” in their business. It is just the opposite. Many retailers we’re speaking with are really concerned about  4th quarter performance and how their consumers will react for the Holidays to all of the bad economic news.

This was evident in a number of recent merchant engagements where we were asked to apply our Surround-Sound Social Business solutions to improve their Pay Per Click and Search Engine Optimization programs.

Why?  While one merchant is investing over $2 million a month in PPC/SEO and another is making a much smaller $15,000 per month investment, no merchants could afford to get into a keyword bidding war in the fourth quarter. We also learned . . .

  • All need more program flexibility to optimize their Keywords program
  • All admitted their own internal IT struggles are preventing their Keyword program from performing better especially in 4Q

Is this resonating with you?

But you may be thinking ShoppeSimple helps businesses drive social monetization. Throughout the summer I have been writing about Surround-Sound™ Social Business solutions and this is no accident.  We have proven through our testing that social monetization must be integrated horizontally across all of your on/offline channels to maximize your results.

What every social business needs to master is distributing content and conversations that your consumers want from you when and where they want it. So your brand goes to wherever your consumer is on social and mobile. Master this and your social business will create incremental, bankable revenue for your business.

Over the course of the summer we have been piloting Social Business programs across additional channels. In this blog I will share a results example where we optimized PPC and SEO. Pardon the detail but this illustrates a big opportunity for your business to consider immediately.

A case study example

A $100 million pure dot COM business produces 20% of their sales through their PPC and SEO program.

The current monthly PPC-driven results

  • This merchant site converts 2.0% of their PPC traffic to buyers at a $75 average order.
  • 795,600 clicks to the site from PPC at 2.0% conversion 15,912 orders.
  • 15,912 orders at $75 per order produces PPC sales of $1,193,400
  • 35% net margin = $417,690 at the margin a $5+ Million PPC margin channel

PPC & SEO Optimized

Improving conversions by just 5% in the case study above produces a bankable incremental margin gain of $20,885 monthly or $250,000+ annually.

For the skeptics reading this, if you could bank even half that amount (just 2.5%) would you test a program that banks over $125,000 incremental margin annually?  Imagine if you could bank at 10% and it gets even more exciting.  We’ve seen this range of improvement!

What does optimizing PPC & SEO mean?

Improving the user experience by giving users what they want from your brand in one click from Google . . . exactly what we enable you to do through the ShoppeSimple Keyword Search solution.

Will you see results like this?

That will be the test and is why we are putting our “skin in the game”.  We prove the program’s value to you or you just don’t pay. Don’t discount the value of what happens when your customers share your brand with their friends and family either.  The viral results we have seen through ShoppeSimple Keyword Search are amazing!

You may be thinking, how can we possibly achieve these returns? We’ve been trying hard internally to squeeze out incremental gains in our program for years. We’ve heard the following from other merchants as to why they’ve been held back when they try to improve PPC and SEO at this level.

Which of these hurdles resonate with you?

  • “I can’t make marketing changes to my website since it is already locked down for the holidays. Now I can only just watch and hope that my programs will come in as I projected. I have no alternatives today or Plan B’s in case they don’t”.
  • “Every year in Q4, I hope and pray my PPC/SEO program comes in at a cost per order we can afford.  I worry that my keyword bidding could get out of control or my budget may force us to drop out. Every year I sweating it out. This year I am really worried”.
  • “My IT department is so inflexible, I have been waiting for nearly a year to make even the slightest changes to the website. Even with a program as big and critical as PPC/SEO, which is 30+% of my revenue, I still can’t move the IT-mountain to make my PPC/SEO channel experience better”.
  • “My Internal Search technology is just broken and really doesn’t provide my consumer a good user experience. Internal Search is integrally tied into Keyword Search”.
  • “I can’t quickly create on-demand landing pages which I can control, track and measure back to Keywords from Google Adwords”.
  • “I cannot marry product and content together, which provides for a richer user experience. I know content drives product purchasing.”

The result is why I am writing to you… more bankable revenue. And right now is the perfect time to protect your business from negative economic factors and apply our Social Business Keyword Search solution.

Right now, it is possible to improve your Keyword program without utilizing any of your own IT resources.  And, your PPC/SEO manager can have complete control while the consumer search experience is improved.

So, the choice is yours.  Continue to provide this consumer experience . . .

Search, Land, Land, Land and maybe Bank

Or, with ShoppeSimple Keyword Search provide a . . .

Search, Land, and Bank experience GUARANTEED.

Give me a call at 612-349-2740 or email me at jeff@shoppesimplenetwork.com to have us show you how ShoppeSimple Social Business will be applied to your Keyword channel.

 

October 11, 2011 at 3:55 pm Leave a comment

Is Your Business About to Hit a Speed Bump?… ideas from Jeffery Giesener, CEO – ShoppeSimple

Is Your Business About to Hit a Speed Bump?

In just the last two weeks we’ve spoken with over 30 different e-tailers including 5 of the “Internet Retailer Top 50″ about their challenges in developing their Social Business. Our Surround-Sound marketing approach to building Social Business is resonating with these merchants so well I thought I would share what the triggers were that made these companies engage with us, want to learn more about it and sign on.

We Listen, We Apply, We Deliver

The question posed repeatedly by many of these merchants was, “How are we succeeding in driving Social Business?” The simple answer is that we are not a cookie-cutter SaaS application. And, we are not all things to all businesses. We listen to your specific needs as a unique business. We apply our extensive online/social knowledge and expertise to your specific situation. And, we deliver your unique Social Business solution with our flexible Surround-Sound marketing toolset.

When you hire ShoppeSimple, you hire a team of experts along with our technology. This tailored approach is the essence of how we help your business succeed. We leverage our unique go-to-market expertise, apply our Surround-Sound Social Business™ solutions to any of your off/online marketing channels and help you maximize your results.

Now, I am sure you are also reading these financial headlines… I am sure your customer is too.

NEW YORK (CNNMoney) — Stocks ended a dismal quarter with heavy losses Friday as investors remain worried about the debt crisis in Europe and the outlook for global economic growth.

Friday 9/30/2011, The Dow Jones industrial average (INDU ) fell 240 points, or 2.1%, to close at 10,913. The S&P 500 (SPX) slid 30 points, or 2.5%, to 1,131. The Nasdaq Composite (COMP) fell 65 points, or 2.6%, to 2,415.

The losses capped the biggest quarterly drop for the S&P 500 and the Nasdaq since the fourth quarter of 2008. The S&P 500 lost 14% and the Nasdaq fell 13% over the last three months.

So, how are you preparing for the Holidays? More importantly, how are your customers preparing for the Holidays? Will they regain their spending confidence in time for this critical shopping season?

I posed these questions because, not surprisingly, economic weakness was a common concern that was raised in these discussions. Establishing real alternative revenue streams to fill any projected gap in revenue became a huge discussion topic as these merchants planned for the upcoming Holiday season.

New alternative revenue streams revealed

  • Merchants saw how they can optimize or reduce their ad spend in many of their current marketing channels using Surround-Sound marketing methods
  • Merchants learned how they can socialize marketing channels by building on-the-fly landing pages that give consumers the ability to pre-select relevant content that improves overall performance
  • Merchants saw how they can deploy powerful social sharing tools to capture new social databases for their businesses that create viral sharing potential extending their social marketing reach
  • Merchants learned how Surround-Sound Marketing eliminates the need for any of their own IT resources to implement and maintain. Nor is it necessary to place any code on a website (a critical website lockdown hurdle for marketers in the Holiday season).

From one merchant we heard . . .

“It is so great that I don’t need to ask my IT department to accomplish this. Even putting two lines of simple JavaScript code on the home page is impossible for us to accomplish. I have been waiting for over a year for some of my requests.”

Does this also resonate with you?

Optimize, Socialize and Monetize All Channels

From our seat, social business is not just about conversing with consumers on Facebook and Twitter. It’s also not just about putting a Facebook or Twitter share icon on your website and in your emails.

To build your Social Business with Surround-Sound Marketing you must optimize, socialize and monetize all existing on/off-line channels. This includes Catalog, Retail, PPC/SEO, Email, Shopping Cart and Checkout, Affiliate, Facebook, Twitter, Digital Coupons/Bar Codes/QR codes, MyHome Website Pages and mobile. All channels must to be socialized to effectively maximize the power of your Social Business.

When done correctly, your Social Business should effectively lower Cost Per Order per socialized channel AND create incremental revenue from each channel socialized. Surround-Sound Social Marketing is unique for every merchant but the positive incremental effects are the same regardless of the industry.

A Few Tips for Doing it Right

  • Enable consumers to more easily choose what content they want to see from you and where they want to see it. Surround Sound Marketing is about giving consumers relevant content wherever they are and enabling them to share it more broadly with their personal contacts. Think laser accuracy. Think consumer experience. Think viral.

The age of wetting consumers with a fire hose of unwanted offers is over. It’s time to bury that marketing execution. It’s prehistoric and its days are numbered.

  • Your Social Business needs the ability to distribute any form of content and social conversations with one simple click to any social or mobile destination. This is where most companies struggle as it’s not an IT issue. It’s a Surround-Sound Marketing issue that requires nimble technology.
  • Demand analytics that display results in real time and help you see that your Social Business is providing true incremental gains for your business. Done right, Surround-Sound Marketing will add value to your consumer’s experience so they add value to your bank account.

A ShoppeSimple Offer to Help

Working with ShoppeSimple Surround-Sound Marketing gives your Social Business the marketing agility you have been searching for. Just imagine if you could free up your IT marketing queue AND still give your marketing department the horsepower it needs to drive their own marketing initiatives.

To overcome your speed bump we invite you to protect your Holiday business by testing ShoppeSimple. We absolutely guarantee your satisfaction or you don’t pay us a dime, so what do you have to lose?

To have the ShoppeSimple Team personally help your business for the holiday simply give me a ring at 612-349-2740 or email me personally by clicking here.

I’m looking forward to hearing from you!

October 4, 2011 at 12:10 pm Leave a comment

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Contact SourceMob

SourceMob. Plug In To Social Media To Sell Your Jobs

We work with Companies to deliver Job Candidates through Social and Mobile Career Centers. ShoppeSimple's social plug-in works with any ATS and distributes your job postings automatically to Facebook (not the Wall), Twitter, Google+, microsite landing pages and mobile/tablet platforms without your IT or your program management involvement.

TheSourceMob program works on autopilot. The results: you'll receive highly targeted Passive and Active job candidates right to your website or 3rd party Apply page.

Watch this blog weekly for ideas from Jeffery Giesener CEO of SourceMob and the latest news in Social and Mobile Sourcing from the fast-growing SourceMob community.


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